My research findings supported our executive team while pitching for investors.
Following our acquisition in 2022, the UX team faced many challenges of working on multiple softwares that had both tech and design debt.
We started working towards a goal of unifying multiple products and enhance the overall user experience, driven by the adoption of a singular design system.
My research efforts..
has contributed our team to define a new design system and gather a broader understanding of our users problems. Which has defined user journeys.
My research findings supported our executive team while pitching for investors.
I’m happy to discuss what worked, what didn’t and challenges we faced in person.
Objective
Users expected seamless integration across these products, presenting usability and accessibility issues compounded by disparate design systems. Addressing these complexities has been a huge challenge to tackle.
Our initiative began with the objective of unifying these products and enhancing the overall user experience through the adoption of a cohesive design system.
In this ongoing project, my role has centred on conducting primary and secondary research to comprehensively understand the products and identify user challenges. Key tasks have included:
Reviewing analytics
Analysing heat maps
Conducting product audits and competitive analysis
User research
