Consolidation of insight services
Context
Following a recent acquisition, we faced the challenge of merging two services that provided property insights to customers. Both services offered valuable information for our users and their customers, but their lack of customisation and reliability issues led to inconsistencies and user experience issues.
Objective
The primary goal of this project was to consolidate the two services into a unified service. This involved addressing several key issues:
Reliability Concerns: Both services had data reliability problems that affected user trust and satisfaction.
Customisation Limitations: Users struggled with the inability to tailor content and layouts to their specific needs.
Inconsistent User Experience: The disparate nature of the services led to an inconsistent user experience across products.
Outcomes
By replacing the existing rendering apps with a new, versatile platform, we aimed to deliver a seamless and dependable user experience. The consolidation not only addressed the reliability and customisation challenges but also supported the business goals by integrating upsell opportunities and enhancing the overall value proposition.
Solution
Our approach focused on creating a new, integrated application that would serve as a reliable and customisable solution for all users. Key components of the solution included:
Unified Experience: Designing a consistent user experience across all products to streamline interactions and improve usability.
Enhanced Reliability: Developing a more robust application to address and resolve reliability issues.
Customisable Content: Implementing features that allow users to tailor content and layouts according to their preferences and needs.
Integration with Business Goals: Incorporating a paywall and upsell features within the new app to align with business objectives and drive revenue.
